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Why fashion brands fail - from Topshop to Andrea Moore

Kiwi fashion designer Andrea Moore pictured in her Ponsonby Rd, Auckland <a href=advantages and disadvantages of online shopping shop and workshop in 2013.' align='left' /> Why fashion brands fail - from Topshop to Andrea Moore Both Kiwi and overseas owned brands have been forced to shut their doors. Kiwi shoppers are increasingly in search of cheaper, fast fashion brands, leading to the demise of some big labels, retail analysts say. With the rise of online shopping, consumers are now faced with more choices to "tempt their spending", First Retail Group managing director Chris Wilkinson says. In the past year, five fashion brands have collapsed in New Zealand, including Kimberleys, Topshop, Topman, David Lawrence, and Marcs. The latest is Kiwi fashion brand Andrea Moore. Kiwi fashion designer Andrea Moore pictured in her Ponsonby Rd, Auckland shop and workshop in 2013. Increased online competition from overseas retailers, changes in consumer spending, payment defaults, and extensive roadworks are among the reasons given for the downfall of these brands. Wilkinson said Andrea Moore is "another sad situation", which highlighted independent and artisan businesses were "finding it hard to compete against the proliferation of fast fashion brands that are shifting the consumer psyche". It had been around for 34 years, but Kimberleys folded in October last year due to financial pressure from changes in customer spending. "Each situation has its own unique backstory, with the only commonality being a fairly saturated market and consumers no longer having the same degree of brand loyalty or following." In Australia, a proliferation of apparel brands had "fallen by the wayside" with fast fashion brands, such as Zara and H&M, being a key reason, he said.

For the original version including any supplementary images or video, visit https://www.stuff.co.nz/business/100417331/why-fashion-brands-fail--from-topshop-to-andrea-moore

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